When Hannah Weiland launched her small new brand Shrimps at London fashion week this summer, few could have anticipated that thebrightly coloured fake-fur coats she sold – described by many as making the wearer look like one of the Muppets – would become an indicator of just how silly fashion would become in 2014. But from phone covers shaped like French fries and clutch bags in the shape of cartoon speech bubbles to Shrimps’s signature coat, it has been a year in which novelty items has defined the mood within the fashion industry and on the high street.
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